Content & Creative Team Lead

Do you love to tell stories? Craft the perfect message and visual to drive customer action? Oversee creative strategy and execution to meet company goals and make a real impact? Three times yes? Sounds like we found a match! 

About this Opportunity:  The Content & Creative Team Lead is where thought leadership meets demand generation and branding. Working hand in hand with teams across the company, this fast-paced, never-a-dull-moment role drives awareness and revenue opportunities through both paid and organic channels while supporting sales enablement and other internal communications. Reporting to the Head of Marketing, you would own content and creative planning and roll up your sleeves to deliver alongside your team.    

What's On Your Plate:

• Define content strategies across digital channels to increase reach and visibility for Popmenu, drive relevant organic traffic to our site (SEO), and increase conversions through our funnel by impacting key points in a buyer’s journey.
• From Product and Partnerships to Sales and CX, build trusted relationships with team members across departments to understand business challenges and opportunities, and collaborate on deliverables and timing for content needs.
• Create engaging campaigns from concept through production to drive quality leads and upsells, supporting company growth and retention goals.
• Produce a steady flow of performant content to communicate Popmenu value drivers and underscore thought leadership: articles, emails, case studies, landing pages, ebooks, ads, interactive experiences, videos, social media content, webinars, presentations and more.
• Work with sales and CX leaders to develop enablement assets for their teams.
• Build and maintain an active content calendar and associated workflows to ensure deadlines are met and new needs are properly prioritized.
• Ensure all marketing content is aligned with Popmenu’s brand standards, keeping an eye on opportunities to enhance the brand and explore new design concepts.
• Manage and mentor a graphic designer, motion graphic designer, content manager, and contractors, providing guidance and timely feedback.
• Hypothesize, test, measure, optimize, and scale our marketing content in partnership with the marketing team. Evolve approach as needed.

What You Bring to the Table:

• Perspective - You’re able to place yourself in the shoes of a prospective buyer at any point in the journey and understand what matters most to them and how best to communicate our solution.
• Outstanding communication skills - You’re a natural storyteller and have a knack for tapping into the emotional needs of prospects with strong copy. You're also a strong editor with an obsession with detail and an eye for concise, high-impact copy.
• Influential leadership skills – You’re able to foster creativity, collaboration and consensus both inside and outside of your area of ownership.
• Organizational skills - You’re able to juggle multiple initiatives at once.
• Technical skills –You’re comfortable working in systems like Asana, Salesforce, Salesloft, Looker and other tools to set up campaigns and reporting to maximize lead generation and ultimately sales.
• SEO Expertise – You’re comfortable and confident in building a content strategy based on keyword research to position Popmenu ahead of competitors – ensuring all content is rooted in keyword data.
• Willingness to be hands on - We all have to lean in. This position will create a significant amount of content in partnership with internal and external resources.
• A strong sense of curiosity -- the ability to see potential in an idea/product/feature and know how to present that to the ideal audience and convert.
• Start-up ready - you have the confidence and problem-solving skills to be effective in situations with limited information.
• You have a passion for restaurants, dining out, and helping independent restaurant owners grow their business and solidify their position as staples of our communities.
• Sense of humor a plus!

What’s In It For You:

• The opportunity to work with a high-energy marketing team and agency partners that are receptive to new ideas that accelerate the penetration of a massive total addressable market.
• We offer a competitive salary and equity opportunity for strong performers.
• Flexibility and freedom are high. We work from home often. We care about results above all else.
• We’re early enough that you can make significant contributions to the company’s success, but have enough in place already that you won’t have to create everything from scratch.
• We work with extreme agility and fluidity, and need your help improving that velocity as we scale up smartly. You can have a major impact on how our processes take shape to achieve our goals.
• You will work with and learn from a team that is experienced in both restaurants, technology, and marketing -- a combination sure to inspire groundbreaking products and marketing campaigns.
• Your visibility will be high, with daily opportunity to share wins and learnings with the entire company.