Eugenio Mendez

Eugenio Mendez has a diverse and extensive work experience in various companies and industries. Eugenio currently serves as the Chief Revenue Officer and President - Americas at PopSockets, a position they have held since 2021. Prior to this, they were a Member of the Board of Advisors at PopSockets from 2020 to 2021.

Before joining PopSockets, Mendez held leadership roles at Charlotte's Web, where they served as the Chief Growth Officer from 2019 to 2020. Eugenio was also a Member of the Board of Advisors at Charlotte's Web from 2017 to 2020.

Mendez spent a significant part of their career at The Coca-Cola Company, where they held several high-level positions. From 2017 to 2019, they served as the Vice President of Global Marketing - Water, Enhanced Water, and Sports Drinks. Prior to that, they were the Vice President of Global Marketing - Latin America and Mediterranean Europe from 2015 to 2017. Mendez also served as the Vice President and Executive Assistant to the President - Coca-Cola International in 2015. Eugenio started their journey at The Coca-Cola Company as the VP of Coca-Cola Trademark & Portfolio Strategy from 2013 to 2015.

Before joining The Coca-Cola Company, Mendez worked at BACARDI as the Sr Global Category Director - Rums. During their tenure from 2009 to 2012, they were responsible for creating a global Bacardi TM strategy and achieving Company alignment.

Mendez's career in the beverage industry began at Coca-Cola de Mexico, where they started as a Brand Manager. Eugenio was responsible for marketing activities in Mexico, the largest market for Coca-Cola Classic. Eugenio worked at Coca-Cola de Mexico from 2000 to 2004. Prior to that, they held several positions in marketing and operations at Coca-Cola Company Mexico from 1993 to 2004.

In addition to their corporate roles, Mendez has also served as a Member of the Board of Advisors at the Grady College of Journalism and Mass Communication, University of Georgia, since 2018.

Throughout their career, Mendez has demonstrated strong leadership skills, strategic planning abilities, and a track record of driving growth and innovation in the beverage industry.

Eugenio Mendez pursued their education in a chronological order. Eugenio began their studies in 1988 at Tecnológico de Monterrey, where they obtained a Bachelor's degree in Industrial Engineering in 1992. Following this, they continued their education at the same institution, enrolling in a Master's program in Business Administration from 1998 to 2000.