Potential Energy Coalition
Olga Usov is a seasoned digital experience professional with extensive expertise in branding and marketing strategies. Currently serving as the Digital Experience Lead at Potential Energy Coalition since April 2022, Olga focuses on amplifying marketing KPIs through strategic digital production. Prior roles include Digital Producer for E-commerce at Louis Vuitton, where annual revenue and conversion rates increased through enhanced UX and UI. Earlier experience includes Associate Art Director at Klatsch Art Magazine, managing publication cycles and leading creative teams, as well as various roles at Digital 360 Hub encompassing graphic design and web development. Olga holds a BA in Electronic Design and Multimedia from The City University of New York, completed an Online Leadership Program in Women's Leadership from The Careers Institute, and is a Certified Project Management Professional (PMP)®. Additionally, Olga possesses an AA in International Economics from Ternopil University of National Economy.