Potential Energy Coalition
Olga Usov is a seasoned digital experience professional with extensive expertise in branding and marketing strategies. Currently serving as the Digital Experience Lead at Potential Energy Coalition since April 2022, Olga focuses on amplifying marketing KPIs through strategic digital production. Prior roles include Digital Producer for E-commerce at Louis Vuitton, where annual revenue and conversion rates increased through enhanced UX and UI. Earlier experience includes Associate Art Director at Klatsch Art Magazine, managing publication cycles and leading creative teams, as well as various roles at Digital 360 Hub encompassing graphic design and web development. Olga holds a BA in Electronic Design and Multimedia from The City University of New York, completed an Online Leadership Program in Women's Leadership from The Careers Institute, and is a Certified Project Management Professional (PMP)®. Additionally, Olga possesses an AA in International Economics from Ternopil University of National Economy.
Potential Energy Coalition
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Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change. Potential Energy exists to solve this problem. We are an innovative, fast-growing startup that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.