Potential Energy Coalition
Sara Justus is an accomplished Executive Producer at Potential Energy Coalition, with a career spanning over a decade in integrated and digital production. Since August 2019, Sara has held the title of Executive Producer after previously serving as a Senior Integrated Producer at NitroC Group, managing projects for top clients such as Jockey and Hello Fresh. Prior experience includes roles at The Brooklyn Brothers, MAUDE, and Hearst Magazines, where Sara contributed to high-profile campaigns and productions. Notable work includes a production internship on "The Hunger Games," where skills in costume design and budget management were developed. Sara holds a Bachelor's degree in Journalism from The University of Georgia.
Potential Energy Coalition
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Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change. Potential Energy exists to solve this problem. We are an innovative, fast-growing startup that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.