Strategy and Analytics

The Strategy and Analytics team at Potential Energy Coalition is responsible for leveraging data-driven insights to inform and shape the organization's climate action campaigns. They conduct extensive audience research and analyze various data sets to understand public sentiment and behavior. By integrating analytics with strategic planning, the team crafts compelling narratives and effective strategies that inspire and mobilize public demand for climate solutions. They play a crucial role in measuring the impact of campaigns and optimizing efforts to accelerate the energy transition.