Jarett Nickerson

Vice President Of Business Development at Potential Motors

Jarett Nickerson has a diverse work experience that spans over several industries. Jarett is currently employed as the Vice President of Strategic Partnerships at Potential Motors, where they focus on building collaborations with OEMs and major industry players to enhance the future of vehicles. Jarett is responsible for creating a unique experience for riders and drivers through Off-Road OS co-piloting.

Prior to their current role, Jarett worked at C-Therm Technologies Ltd. in various positions. Jarett served as the Vice President of Sales & Marketing, where they led the commercial team in growing the company's install base globally through business development, product innovation, and strategic marketing. Jarett also held the position of Commercial Director, where they worked with Fortune 500 clients to improve thermal conductivity testing using C-Therm's instruments. Additionally, they were the Director of Product & Partner Relations, where they guided product strategy and global partner support for C-Therm's TCi Thermal Conductivity Analyzer.

Before joining C-Therm, Jarett worked as the Director of Sales & Marketing at PLATO Testing. In this role, they led the launch of branding, marketing, digital assets, and productization of service, with a focus on providing meaningful employment to Indigenous people and bringing software testing contracts back to Canada.

Jarett's earlier experiences include working as the Sales & Marketing Manager at C-Therm Technologies, where they drove business development and sales growth worldwide. Jarett also worked as a Marketing Coordinator at Mariner Partners Inc. and a Student Services Assistant Coordinator at UNB Fredericton. In addition, they have experience working as a Bartender at Wetmore Street Pub.

Overall, Jarett Nickerson has a strong background in sales, marketing, and strategic planning, with a focus on business development and product innovation.

Jarett Nickerson attended the University of New Brunswick from 2007 to 2013, where they earned a Bachelor of Business Administration (BBA) degree with a focus on Marketing and Economics. In addition to their degree, they have obtained several certifications and completed various programs. These include certifications in Mindfulness-Based Stress Reduction (MBSR) from Mindful Leader, Scalerator® Partner from Scale Up, and Leadership in 21st Century Organizations from Coursera Course Certificates, all obtained in 2021 and 2020 respectively. Jarett also participated in the 21inc Under 40 Summit as a delegate in 2015. In 2014, they completed the Foundations, Market, Launch program from Pragmatic Marketing and the Second in Command Program from the Wallace McCain Institute. Additionally, in 2013, they acquired the certification for Mastering Business Development from MBDi.

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Timeline

  • Vice President Of Business Development

    July, 2023 - present