Peter Craig is an experienced Area Sales Manager at Poundland & Dealz, leading and inspiring 21 store teams to exceed KPI targets and enhance customer experiences since February 2005. Previously, Peter served as Interim Regional Manager North, overseeing 8 Area Sales Managers amidst significant corporate restructuring. Prior experience includes their role as Area Manager at UNS Hospitals (United News) WH Smith, managing hospital convenience store operations in Scotland, and Store Manager positions at SCOTMID / MNN and Alldays. Peter holds HND degrees in Retail Marketing and Accounting and Finance from Fife College, alongside a solid educational foundation from Queen Anne High School.
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