Poupette St Barth
Lyna Louifi is an experienced E-commerce and CRM project manager currently working at Poupette St Barth since December 2022. Previously, Lyna held the position of E-commerce manager at Wishibam (June 2021 - December 2022) and Notshy (February 2021 - May 2021), as well as junior roles at Branche Horlogerie - Bijouterie du Groupe Galeries Lafayette, LE BHV MARAIS, and PAULE KA. Lyna's expertise includes managing product catalogs, newsletters, stock, and customer service while implementing marketing activations and commercial operations. Lyna's educational background includes an MBA in Luxury from Sup de Luxe and studies at Baruch College and Moda Domani Institute.
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Poupette St Barth
Poupette Giraud founded Poupette St Barth in 1995. “Poupette” (Little Doll) is her teenage nickname, which embodies the DNA of the brand in the body, face and expression of the “*Femme-Enfant”: cute, adorable and fresh. The brand is part of PSBC LIMITED, a Hong-Kong based, wholesaler and retailer of luxury apparel. The Company designs, manufactures and sells women’s and girls’ clothing and accessories under the “Poupette St Barth” brand. 100% of Poupette St Barth’s creations are manufactured in the Company’s brand new factory located in Indonesia; the Company has full control of its vertical integration and supply chain. Poupette St Barth Group’s approach to production is based on two key principles: the constant quest of innovation and an artisan spirit. Poupette St Barth is present in Europe, the Middle East, Asia, the Pacific region and the Americas, via a network of exclusive multi-brand and department stores, franchises and retail boutiques.