Power Digital
- Content Producer
Content Producer
Marketing · IL, United States of America
Job description
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
***This is a contract position with the intent to hire as a full-time employee in 30-90 days after start date.
A day in the life:
- The Content Producer serves as the liaison between all stages of TikTok creative content production: bringing to life a creative vision that both serves the client’s brand as well as the account’s performance strategy. They should have a comprehensive understanding of direct response paid social creative best practices, video and photography production, copywriting, design, and post-production. The Content Producer knows how to interpret a client’s brand and product and translate it into a winning TikTok Video Creative and production roadmap. They are passionate about TikTok and confident in their ability to innovate within the platform.
Responsibilities:
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Serves as the creative lead for 6 or more TikTok accounts and 50 or more videos a month
- Works closely with the Paid Strategist to build strong Creative Ad formulas and creative roadmaps
- Ensures a test strategy and hypothesis is implemented into the videos creatives and makes creative decisions for next ad deliveries based on performance learnings.
- Script and produce strategic, consumer-centric TikTok videos.
- Kicks off pre-production and communicates concepts to the Content Creators involved.
- Is available to speak to the talent and production team in technical terms.
- Reviews and provides clear and actionable feedback to the Content Creators, and Editors.
Role Requirements:
- 3 years of video experience
- 2 years of relevant direct-response advertising experience
- Understanding of TikTok platform
Key Performance Indicators (KPIs)
- Hit $23k in RPE
- Below 10% Client Churn Rate
- Range of the number of accounts 8-10
Most Important Things (MITs)
- Deliver high-quality content during design through all phases of marketing projects
- Delivering each stage of the creative process on time, within the projected timeline
- Drive ideation, strategy & implementation of TikTok content creation
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
Open roles at Power Digital