Margaret Moore

Margaret Moore is a Senior Data Scientist at Power Digital Marketing since June 2021, where key contributions include developing the first GenAI solution for translating natural language queries into SQL, creating a media mixed model (MMM) solution, and pioneering Facebook Robyn for custom MMM offerings. Prior experience includes serving as a Senior Data Scientist at Hearts & Science, focusing on customer segmentation and forecasting models, and a Data Scientist at MarketShare, applying Bayesian models for marketing insights. Early career experience includes a web analytics internship at World Vision, involving user persona report creation and efficacy tracking of web features. Educational credentials include a Master’s degree in Applied Statistics from Cornell University and a Bachelor’s degree in Philosophy, Mathematics, and Psychology from Wellesley College.