Rob Book

Rob Book has a diverse work experience in the field of digital analytics and marketing. Rob is currently working as a Data Intelligence Lead at Power Digital Marketing, where they develop advanced reporting and analysis solutions for both internal specialists and clients. Prior to this, Rob worked at InfoTrust as a Senior Digital Analytics Consultant, where they enhanced the digital analytics maturity of eCommerce clients by executing measurement frameworks and migrating properties to Google Analytics 4. Rob also has experience as a Senior Digital Analyst at Sproutward, where they led the strategy and implementation of various digital analytics solutions. Additionally, Rob worked as an Ecommerce Analyst at EXPRESS, providing thorough reporting on eCommerce performance and optimizing Adobe Analytics contribution to the company's digital strategy. Rob began their career as a Digital Analyst at Ologie, where they managed the digital measurement strategy for higher education and philanthropic clients. Overall, Rob Book's work experience demonstrates their expertise in data analysis, measurement strategies, and providing insights to drive business growth.

Rob Book has a Bachelor's degree in Marketing and Finance from The University of Findlay. Rob also holds certifications in Query GA4 Data in Google BigQuery from Simmer (obtained in 2024), Google Analytics 4 from Google (obtained in October 2023), dbt Fundamentals from dbt Labs (obtained in September 2022), Exploring and Preparing Data with BigQuery from Coursera (obtained in 2022), and Technical Marketer from CXL (obtained in 2021).