Nicole Lobo

Nicole Lobo has a diverse work experience in the field of digital advertising and marketing. Nicole most recently worked as a Senior Paid Media Strategist at Powered by Search starting in 2022. Before that, they were a Digital Advertising Team Lead at Northern Commerce from 2020 to 2022 and a Senior Digital Ads Specialist from 2018 to 2020. Prior to that, Nicole worked as a Paid Media Specialist at iProspect from 2017 to 2018 and as a Sr. Marketing Specialist - Paid Search at Sears Holdings Corporation from 2015 to 2016. Nicole also had internships and assistant roles at Orbitz Worldwide, Loyola University Chicago, and Bear Necessities Pediatric Cancer Foundation. Nicole started their career as a Sr. Research Analyst at Media.net (Directi) in 2012 and previously worked at Directi as a Research Analyst. Nicole also briefly served as a Social Media Manager at Interface Business Solutions (I) Pvt. Ltd. in 2010. Overall, Nicole has gained extensive experience in digital advertising, paid media strategy, and marketing research throughout their career.

Nicole Lobo has a diverse education history. Nicole holds a Master of Science in Integrated Marketing Communications (MSIMC) from the Quinlan School of Business at Loyola University Chicago. Prior to that, they obtained a Master of Arts (M.A.) in Sociology from the University of Mumbai. Nicole also completed their Bachelor's degree in Mass Media (B.M.M.) with a focus in Advertising from Wilson College, affiliated with the University of Mumbai.

In addition to their formal education, Nicole Lobo has obtained various certifications relevant to their field. Nicole is a Facebook Blueprint Certified Buying Professional, certified by Facebook in June 2017. Nicole is also an accredited Bing Ads Professional, although the specific institution and date of certification are not provided. Furthermore, they hold certifications in E-mail and Database Marketing from The Database Marketing Institute, LTD., and Google AdWords Search, Mobile, and Analytics certifications from Google. While they have a Google AdWords Display certification mentioned, the details regarding the institution and date are not provided. Lastly, Nicole Lobo is a certified HubSpot Inbound Professional, certified by HubSpot.