Helayna Minsk

Board Director - Consumer Products | CPG | Private Equity | PE | Strategy | CEO Resource | Advisory at PPI Beauty

Helayna Minsk has extensive experience as a board director and executive in the consumer products and healthcare industries. Helayna served as a Board Director at PPI Beauty, where they provided strategic insights and expertise in branding, marketing, and retail. Prior to that, they held the same position at Radienz Living, where they contributed their strategic and retail perspective to the company's manufacturing operations of laundry, surface cleaning, and personal care products.

Helayna also had a leadership role at Walgreens Boots Alliance as the Group VP of Own Brands, where they were responsible for the P&L, operations, and brand marketing of a $4 billion store brand portfolio. Helayna successfully developed and executed strategies to drive performance and growth.

Earlier in their career, Helayna worked at Johnson & Johnson Consumer China, where they were Vice President of Marketing. Helayna led the turnaround of the China Consumer Healthcare and Personal Products business, achieving significant sales and profit growth. Prior to that, they held multiple roles at Johnson & Johnson, including Vice President of Business Development and Global VP of Women's Health Marketing. In these roles, they focused on portfolio management, acquisitions, divestitures, and global strategy for the consumer healthcare division.

Helayna Minsk began their career at Unilever as a Marketing Director for the Laundry division. Helayna successfully reshaped the business model for detergent brands, driving revenue growth and profitability.

Helayna Minsk holds an MBA degree with a specialization in Business Administration from Columbia Business School. Additionally, they have completed a program on Digital Marketing Strategies, focusing on Data, Automation, AI, and Analytics, from Northwestern University - Kellogg School of Management. Helayna also obtained a Bachelor of Arts degree in Economics/Psychology with cum laude honors from Brandeis University.

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  • Board Director - Consumer Products | CPG | Private Equity | PE | Strategy | CEO Resource | Advisory

    November, 2022 - present