Elizabeth Gladney

Elizabeth Gladney's work experience begins with their current position as the VP of Marketing for Practice Better, where they are responsible for transforming the practices of health and wellness professionals with their all-in-one practice management software solution.

Prior to this role, Elizabeth worked as a Growth Marketing, CRM, and Product Marketing Consultant for their own consulting company, Gladney Consulting, from 2014 to 2021.

Elizabeth also served as the Vice President of Marketing and Customer Experience for FlipGive, a Canadian startup focused on revolutionizing group and sports team fundraising. During their time at FlipGive, they successfully led the marketing strategy, resulting in significant customer growth, increased revenue, and reduced churn.

Before FlipGive, Elizabeth worked at Indigo, a leading Canadian bookstore chain. Elizabeth held various roles at Indigo, including Director of Digital Marketing, where they drove communication and promotional innovation within the company's direct customer channels. Elizabeth was also responsible for managing and improving Indigo's loyalty program portfolio.

Elizabeth's earliest work experience was at Ogilvy, where they started as an Account Executive and eventually became an Account Director. In this role, they managed multiple client relationships and developed and implemented communication programs for clients in industries such as pharmaceutical, financial services, travel services, and consumer packaged goods.

Overall, Elizabeth Gladney has a diverse background in marketing and consulting, with expertise in practice management software, growth marketing, CRM, product marketing, loyalty programs, and communication strategies across various industries.

Elizabeth Gladney has a Bachelor of Arts (B.A.) degree in Economics from McGill University. In 2020, they also completed a Retention + Engagement Deep Dive program at Reforge.