Andrew James Korman

Marketing Operations Manager at Practifi

Andrew James Korman has over 8 years of work experience in marketing and sales operations. In 2022, they began working as a Marketing Operations Manager at Practifi. From 2019 to 2021, they worked at HDR as a Digital Media Analyst, producing monthly analysis on KPIs, analyzing customer behaviors, and providing recommendations. Andrew James also evaluated monthly campaign effectiveness to communicate performance to management, drove business insights, and informed strategic investments in future campaigns. Additionally, they were responsible for forecasting for future communication initiatives including lead tracking and reporting. From 2019 to 2021, they were also a Marketing Specialist at Northern Trust Corporation, where they worked with business, product and sales partners to achieve business unit objectives and execute strategic marketing plans. From 2017 to 2019, they worked at Scientel Solutions as a Marketing & Sales Operations Manager, where they planned and publicized events, designed and created company whitepapers, newsletters, and web content for sales meetings and trade shows. Additionally, they were a Sales Intern at Scientel Solutions, where they designed and analyzed monthly sales reports of seven regional teams, managed Salesforce CRM, and developed selling guides, industry segment reports, and proposal guides. Finally, from 2014 to 2017, they worked at Sears Holdings Corporation as a Consultative Sales Associate, Specialty Fitness. In this role, they worked leads and contacts to maintain relationships with existing customers, keep leads warm, close sales, and keep items sold post purchase dissonance. Andrew James also exceeded sales goals in a high volume retail environment by developing POGs to organize and sell merchandise, and interfaced with customers, determined needs, provided recommendations, and up-sold services.

Andrew James Korman completed their Associate of Arts (A.A.) in Business Administration and Management, General at College of DuPage in 2015. Andrew James then obtained a BS in Marketing & Finance at Elmhurst University in 2017. In 2021, they received two certifications from the Corporate Finance Institute: Accounting Principles and Standards and Financial Analysis Fundamentals.

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