Praesidium
Marta Bosisio is a seasoned professional with extensive experience in marketing, communication, and event management. Currently serving as a Shopper Insight Strategist at OmniShopper & Co. since January 2020, Bosisio also holds the position of Brand Communication Specialist at Praesidium, a role undertaken since March 2011. Previous roles include Public Relations at L'Oréal Italia and Communication Assistant/Event Specialist for the UCI Road World Cycling Championships. Bosisio's early career featured positions in customer service and public relations, including an internship at the Italian Consulate in Madrid and marketing support at ProChile. Bosisio holds a Master of Science in Communication from USI Università della Svizzera italiana, along with degrees in Marketing and Communication from Università degli Studi di Milano and participation in an Erasmus exchange at Universidad de Salamanca.
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Praesidium
At the heart of the relationship between brand, consumer and retail. We focus on the shopper marketing approach to help businesses to meet their visibility and sales goals, optimizing investments at the same time. We understand the consumer and the context in which the target expresses an interest in the product and the purchase intention. We plan specific actions that activate the consumer, engaging them before, during and after the purchase in different touch points. We continuously and actively interact with the retail chain to plan actions that produce positive results for both business and the channel.