Matteo Licandro

Matteo Licandro is an experienced Senior Amazon Content Specialist currently working at Praesidium and OmniShopper & Co. since May 2013 and November 2019, respectively. In these roles, Matteo's expertise lies in optimizing and monitoring product catalog content for HP Italy on Amazon and other retail platforms, focusing on SEO optimization, product coding, keyword research, and content management. Previous positions include roles at Prodea Group S.p.A. as a Samsung Experience Consultant, Brand Ambassador, and Trainer, where Matteo enhanced customer engagement with Samsung products. Additionally, Matteo has experience in merchandising and promotions for various technology brands, including Asus, D-Link, and Intel. Educational qualifications include a Master's degree in Law from Università degli Studi di Milano-Bicocca and a diploma in Electrotechnics and Aeronautical Engineering from National Avio School.