Praesidium
Matteo Licandro is an experienced Senior Amazon Content Specialist currently working at Praesidium and OmniShopper & Co. since May 2013 and November 2019, respectively. In these roles, Matteo's expertise lies in optimizing and monitoring product catalog content for HP Italy on Amazon and other retail platforms, focusing on SEO optimization, product coding, keyword research, and content management. Previous positions include roles at Prodea Group S.p.A. as a Samsung Experience Consultant, Brand Ambassador, and Trainer, where Matteo enhanced customer engagement with Samsung products. Additionally, Matteo has experience in merchandising and promotions for various technology brands, including Asus, D-Link, and Intel. Educational qualifications include a Master's degree in Law from Università degli Studi di Milano-Bicocca and a diploma in Electrotechnics and Aeronautical Engineering from National Avio School.
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Praesidium
At the heart of the relationship between brand, consumer and retail. We focus on the shopper marketing approach to help businesses to meet their visibility and sales goals, optimizing investments at the same time. We understand the consumer and the context in which the target expresses an interest in the product and the purchase intention. We plan specific actions that activate the consumer, engaging them before, during and after the purchase in different touch points. We continuously and actively interact with the retail chain to plan actions that produce positive results for both business and the channel.