Presciant
Susan Avarde currently serves as a Strategic Advisor at Presciant, a position held since October 2022. Previously, Avarde co-founded Brandometry, where the focus was on helping investors leverage brand value for investment decisions from October 2015 to May 2020. At Citi, Avarde held multiple senior roles between 1998 and 2015, including Head of Global Brand for Consumer/Wealth/Institutional and Head of Global Branding (Enterprise), overseeing comprehensive marketing strategies and initiatives across numerous countries. Early in the career, Avarde worked as a Senior Brand Strategist at Landor & Fitch, after serving as Group Head at Addison. The early career also included positions as Art Editor at Condé Nast International and Hearst Magazines UK.
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Presciant
Presciant helps companies unleash the power of their brands to drive revenue, increase profit and sustain competitive advantage. Research indicates that brand is a source of financial value whose potential is untapped. You can transform the financial future of your company when you seize the power of your brands to deliver Alpha, the financial edge every company needs. We can help you answer critical questions about brand and marketing: - What are our customers’ major future concerns? How can our brand address them? - What are the levers through which our brand impacts business results? - What do we need to change for our brand to drive more financial growth? - What should our brand stand for? - Should we change our name? And our visual identity? - How do we optimize our brand portfolio architecture? - What is the right strategic brand decision for an acquisition? - How do we make the business case for brand and marketing investment? We are a small team of senior people with many years of experience in branding and consulting. We have a deep bench of resources around the globe—experts in markets and industries, in finance, analytics and creative. Working with us, you will have everything you need to supercharge an existing brand, transform brand portfolios, take brands in new directions, or create new brands from scratch. We love hard data and analysis. We ground our recommendations in facts and figures, so you can take the brand decisions which will grow value and get them accepted by senior leadership. We are practical and outcome driven, relentlessly focused on helping you devise and implement brand solutions that will create competitive advantage and drive Brand Alpha. We have worked across B2B, B2C, B2B2C, large, small, public, private and not-for-profit organizations, and have experience in just about every industry. We invite you to reach out to us.