Graham William Cassidy

Graham William Cassidy has a diverse and extensive work experience spanning over two decades. Graham is currently serving as a Brand Manager for luxury sneaker retailer "Presentedby" in the Middle East region. In this role, they focus on leading consumers through emotion and unique experiences.

Prior to their current position, Cassidy worked as a Senior Buyer for Courir Middle East at Al Mana from 2015 to 2020. During this time, they were responsible for managing 400 seasonal SKUs from 15 international brands and maximizing sales and profits using sales data.

From 2012 to 2015, Cassidy held the role of Department Manager for the "Trend" footwear department at Level Shoe District, part of Chalhoub Group. Graham managed a team of 80 sales staff and 4 direct reports, focusing on training and development and using effective coaching skills to enhance employee performance.

Before that, Cassidy worked as a Retail Operations Manager for Vero Moda/Jack & Jones in the Northwest region of the UK, overseeing 5 franchise stores with a turnover of 10 million GBP. Graham was responsible for developing retail operations, budgeting, and cost management.

Cassidy also served as a Retail Operations Manager for adidas, where they managed the first Adidas Originals boutique outside of London. Graham maximized sales and drove key performance indicators (KPIs) in this role.

Prior to that, Cassidy worked as a Retail Store Manager for size? in the North West region of Manchester and Liverpool, and as a Retail Manager for JD Sports Fashion plc.

Overall, Cassidy's work experience demonstrates their expertise in brand management, buying, retail operations, and team management.

Graham William Cassidy's education history begins in 1988 when they attended The Wallasey School, where they did not obtain a degree or pursue any specific field of study. From 1995 to 1999, they attended Wirral Met College and earned a degree in Fashion Design and Technology, specifically an ND/HND. In the year 2000, Graham pursued a Retail Management NVQ 1/2/3 and 4 level at GNVQ, which they completed in 2003. In 2015, they enrolled at the Eton Institute Dubai and completed a Starter Course in Arabic Language and Literature and Mandarin until 2017. Finally, in 2020, Graham attended Learners Point Academy, where they focused on an Advanced Microsoft Excel course.