Jo Hudson

Before PrettyGreen, Jo spent 14 years in ATL creative agencies from Lowe, JWT, Fallon and Grey with clients such as P&G, Unilever, GSK, Sony, Cadbury and The BBC. Jo is an APG award-winner and has also been credited as the most awarded planner in the world. Jo joined PrettyGreen in 2014, bringing additional rigour and insight to the planning process across a range of clients. She also runs our qualitative research panel, Grapevine.