Alex Crimmens

Alex Crimmens has a well-rounded work experience spanning various industries. Currently, they are working as the Commercial Director at Prevayl, where they are involved in revolutionizing the use of human data for improving life and pushing the boundaries of human performance and well-being. Prior to this, they worked as a Freelance Consultant, providing their expertise to clients on a freelance basis.

In their previous roles, Alex served as the Director of Commercial/Corporate Partnerships at Zwift, a popular MMO focused on fitness and training for cyclists and runners. During their time there, they played a key role in driving business growth through cross-functional partnerships and leading the delivery of the UCI Cycling Esports World Champs in 2020 and 2022. This event created an Olympic pathway for physical esports and involved hosting, sponsorship, and global broadcast distribution.

Before Zwift, Alex worked as a Senior Consultant - Rights Marketing at The Sports Consultancy. Alex also gained valuable experience at the Baku 2015 European Games Operation Committee, where they served as a Senior Account Manager, responsible for developing marketing campaigns and ensuring the successful delivery of contracted rights for the inaugural European Games.

Furthermore, Alex worked as a New Business Manager at The Football League, where they explored new business opportunities and played a crucial role in securing a multi-million pound title sponsorship deal with Sky Bet. Alex also worked as a Commercial Manager at the British Paralympic Association, leading sponsor management and revenue generation efforts for the London 2012 Paralympic Games.

Additionally, Alex has experience working at Procter & Gamble, where they served as a National Account Manager and gained expertise in sales, account management, and building strong customer relationships.

Overall, Alex Crimmens has a diverse background in commercial leadership, partnership management, rights marketing, and sales, with a focus on driving growth and maximizing results for organizations.

Alex Crimmens attended the Royal Grammar School from 1994 to 2004. After completing high school, they pursued a Bachelor of Arts in Psychology from The University of Edinburgh, which they obtained between 2004 and 2008.