Alex Fraser

Alex Fraser is the Director of Analytics at Primacy. Alex has over 18 years of experience in marketing and communications, e-business process, software development and related projects.

Most recently, Alex was the Director of Marketing at OR-Live, Inc., where they were responsible for developing and implementing marketing strategy, public relations, and customer acquisition and retention. Under Alex's direction, OR-Live increased sales by $5 million through the implementation of an e-business e-solution. Additionally, they oversaw the redesign of the company website which increased brand awareness and site traffic by over 1000%.

Prior to their work at OR-Live, Inc., Alex was the Manager of Web Marketing at Gilbarco Veeder Root. In this role, they created a cohesive marketing and communications strategy for exhibiting at industry trade shows, which resulted in extensive media coverage and sales that exceeded plan by 35%.

Alex has a proven track record of successfully developing and executing marketing plans that drive business growth. Their experience in both B2B and B2C environments makes him an invaluable asset to Primacy.

They are on a team with and Andy Berling - VP, Business Development. Alex Fraser reports to Deb Peterson, SVP of Organizational Development.