Sallie Allen

Sallie Allen is an accomplished Creative Director with extensive experience in leading creative initiatives across various agencies. Currently, Sallie serves as the Creative Director at Primacy, a position held since June 2017. Prior roles include Creative Director at CommCreative, where responsibilities involved managing a significant client roster, and Associate Creative Director at The VIA Agency, overseeing creative efforts for Sam's Club. Sallie's career also features roles at Marketing Support, Inc. as Group Creative Director, and freelance positions at Plan B and Fidelity Communications + Advertising. With expertise in strategic development, campaign concepts, and copywriting, Sallie has a strong foundation in the advertising field, complemented by a BA in Journalism from the University of North Carolina at Chapel Hill.