The Design and Development team at Primark is pivotal in conceptualizing and creating the brand's diverse product lines. Comprising roles like Global Head of Design, Senior Fashion Designer, and Visual Merchandising Manager, the team focuses on developing innovative and stylish products across categories such as home, lifestyle, beauty, and fashion. They ensure the visual appeal of Primark stores aligns with the brand’s identity while integrating sustainability goals to offer affordable yet eco-friendly options to customers.