Primark is an international clothing retailer employing more than 70,000 colleagues across 16 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kid’s, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026.

Primark is working to make more sustainable fashion affordable for everyone. Primark Cares is its commitment to doing better, every day - making more sustainable products everyone can afford, reducing its impact on the planet and improving the lives of workers. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain.

Retail

Primark

Sinead McDonagh

Denise Rodriguez

Stephen Marsh

Alan Behan

MacIej Podwojski

Susan E. Hoffman

John D. Hadeed

Paul Marchant

The Marketing and Customer Experience Team at Primark is responsible for crafting and executing strategies to enhance the overall customer journey and brand presence. This team ensures cohesive and compelling visual communications, both in-store and online, through creative campaigns and optimised digital marketing efforts. They work on digital optimisation and performance metrics to elevate customer engagement while aligning with Primark's commitment to sustainability and high-quality affordable fashion.

Marketing and Customer Experience Team

People and Culture

Project and Program Management

Marketing and Customer Experience Team

About

Team members

Other teams at Primark

People and Culture

Project and Program Management