Kristy Jobe

Kristy Jobe is an experienced professional in brand strategy and consumer insights, currently serving as the Director of Brand Strategy & Consumer Insights at Primo Water Corporation since November 2023. Jobe is also a member of Women In Research (WIRe) since January 2021. Previously, Jobe held the position of Director of Consumer Insights & Analytics at Cirkul from October 2021 to October 2023, and at Bloomin' Brands, Inc., from March 2014 to October 2021, where roles included Director of Growth Innovation & Partnerships, Manager of Strategy & Consumer Insights, and Senior Strategy & Market Intelligence Analyst. Early career experience includes roles at HBO from May 2011 to March 2014 and Discovery Communications from January 2010 to May 2011. Jobe earned an MBA in Business/Marketing from Florida International University in 2013 and a BBA in Marketing from the same institution in 2011.