Jon N. Couture

SVP & CHRO at Principal

Jon Couture is senior vice president and chief human resources officer (CHRO) of Principal Financial Group®. He oversees all aspects of Human Resources for more than 15,000 employees worldwide.

Jon joined Principal in June 2018. Previously, he was the executive vice president–human resources for consumer lending, payments, virtual channels, operations and innovation at Wells Fargo. Prior to Wells Fargo, Jon was senior executive vice president of human resources for HSBC North America Holdings, Inc. He's held various CHRO and senior human resources leadership roles in a variety of industries and is a veteran of the U.S. Air Force.

Jon has over 25 years of experience in human resources. He has a doctorate degree in human performance from the University of Southern California, a master’s degree in instructional and human performance technology from Boise State University and a bachelor’s degree in management from Southern Illinois University.


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  • SVP & CHRO

    Current role

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