Lavanya A.

Lavanya A. is a seasoned professional with extensive experience in design, strategy, and research across various industries. Currently serving as a Senior Design & UX Lead at POWER SHIFTER Digital, Lavanya leads service design and brand strategy initiatives while mentoring a team of designers. As a Senior Strategy Consultant at Principals, Lavanya manages qualitative research and customer experience design projects throughout Australia and New Zealand. In addition, Lavanya is the Owner & Director of LA Strategy, specializing in creating human-centered customer experiences for organizations in North America and Australia. Previous roles include Senior Consultant at Modern Craft, Qualitative Research Director at GALKAL, Research Manager at Zenith, and Senior Strategic Planner at MEC. Lavanya's educational background includes a Master’s degree in Integrated Marketing Communications from Northwestern University and a Bachelor’s degree in Business Management from the Center for Management Studies.