Beatriz M. is a seasoned marketing and content specialist with extensive experience in the ecommerce and media sectors. Currently employed at Printful since June 2021, Beatriz M. focuses on creating user-centered content, SEO optimization, and executing B2B and B2C digital marketing campaigns across multiple channels. Previously, Beatriz M. worked at The Knot Worldwide, managing brand communications and editorial marketing for the leading wedding marketplace in Mexico. Roles included leading content planning and team management. Earlier experience includes editorial leadership at Grupo Editorial Zacatecas, content editing at ATEI for a prominent Ibero-American news program, and internships in production at Telecinco. Educational qualifications include a degree in Journalism and Audiovisual Communication from Universidad Carlos III de Madrid and various studies in Marketing and Communication.