Felipe Santos

Felipe Santos is an experienced CRM Specialist currently working at Privalia since September 2025. Prior roles include Senior CRM Analyst at UOL EdTech, where responsibilities encompassed base segmentation, multichannel journey management, lead scoring implementation, and performance reporting using Hubspot. At Itaú Unibanco, Felipe served as a Pleno CRM Analyst, focusing on communication journeys and campaign validation. Previous positions at iFood and Gupy involved B2B communication management, CRM strategy development, and marketing automation processes. Felipe's career began as a Junior Marketing Analyst at Bemobi, where skills in sales and performance analysis were developed. An extensive background in CRM and marketing automation highlights Felipe's capability in driving data-driven marketing strategies.