Juan Cruz C.

SVP Marketing, Product And Business Development at ProbiusDx

Juan Cruz C. has a diverse work experience, beginning with their current role as Senior Vice President of Marketing and Business Development at Probius since April 2022. Prior to this, they held roles at Seer, starting as the Head of Product Management, Marketing & Support from September 2019 to May 2021, then transitioning to become the Head of Customer Experience from May 2021 to September 2021. Finally, they served as the Vice President and Head of Customer Experience from September 2021 to April 2022.

Before joining Probius and Seer, Juan Cruz C. worked at Thermo Fisher Scientific as the Director of Product Management from January 2017 to August 2019. In this position, they were responsible for strategic product leadership, portfolio management, and developing partnerships to expand the reproductive health market.

Prior to Thermo Fisher Scientific, Juan Cruz C. worked at Affymetrix, where they held various positions. Juan Cruz started as a Field Application Specialist in April 2009 and was later promoted to Field Application Specialist II from December 2010 to February 2012. Juan Cruz then became a Clinical Sales Specialist from February 2012 to July 2013. After that, they served as a Sr. Global Strategic Marketing Manager from July 2013 to April 2015, and finally as an Associate Director of Product Marketing for Reproductive Health from April 2015 to December 2016. During their time at Affymetrix, they were recognized for their contributions in portfolio management, strategy development, and regulatory priorities for geographical expansion.

Juan Cruz C. began their career as a Postdoctoral Researcher at CRAG from April 2007 to April 2009, where they worked on projects related to circadian rhythms in plants and mentored students. Juan Cruz then worked as Research Personnel in Training at the University of Barcelona from March 2003 to March 2007, managing projects and leading a team. Before that, they gained research experience as a Post-graduate Student Research Assistant at Universidad Nacional de San Martin from January 2001 to December 2002, focusing on biochemistry and molecular biology in plants under environmental stress.

Overall, Juan Cruz C. has demonstrated expertise in marketing, business development, customer experience, product management, and strategic leadership throughout their career.

Juan Cruz C. has a diverse education history. In 1995-2000, they attended Universidad Nacional de Córdoba and obtained a BSc in Biochemistry. Juan Cruz then pursued further education by attending Universitat de Barcelona from 2003-2005, where they obtained a MAS in the Medicines, Health, and Nutrition program. Later, from 2005-2007, Juan Cruz C. attended Universitat de Barcelona once again to pursue a PhD in the same field. In 2011-2012, they attended IE Business School and earned an MBM in Administration, Biotechnology Pharma, and Management. Juan Cruz C. undertook another postgraduate certificate program at Instituto de Efectividad Clinica y Sanitaria (IECS) in 2016, specializing in the Implementation and Evaluation of Health Technology Assessments (HTA). Overall, their education background indicates a focus on health sciences, administration, and biotechnology.

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