Laurie Vertuccio

Head Of Patient Marketing & Brand Strategy at PROCEPT BioRobotics

Laurie Vertuccio, MBA has a diverse and extensive work experience spanning over two decades. Most recently, they serve as the Director of Global Marketing at PROCEPT BioRobotics, a surgical robotics company focused on urology. In this role, they are responsible for driving Aquablation therapy utilization and providing strategic direction for top-down and bottom-line growth.

Prior to their current position, Laurie served as an Executive Director of Marketing at Cellero, a provider of biomaterials and research services. During their tenure, they played a crucial role in the company's exponential growth and generating significant financial returns.

Laurie also had a successful stint at NxStage Medical, Inc., where they held various roles including Marketing Director and Marketing Communications Manager. Laurie was recognized for their exceptional potential and leadership abilities and contributed to the company's energy, creativity, and dedication.

Furthermore, Laurie had notable experiences in companies such as Acquia as an Ambassador of Buzz, Airvana, Inc. as a Marketing Communications Manager, and Harte-Hanks as a Marketing Communications Manager. These roles involved managing marketing communications programs, executing multi-channel campaigns, and developing digital presence.

Throughout their career, Laurie has consistently demonstrated their proficiency in marketing strategy and execution, driving market share and profitability, and delivering exceptional results. Laurie holds an MBA and embodies resilience, determination, and the ability to balance personal and professional commitments.

Laurie Vertuccio, MBA has a diverse education history. Laurie completed a Certificate Program in Women in Leadership from the University of Vermont Grossman School of Business from 2022 to 2033. Prior to that, they earned an MBA in Marketing from the Van Loan School at Endicott College between 2001 and 2003. Their undergraduate degree is a BFA in Graphic Design from the Massachusetts College of Art and Design, which they obtained from 1990 to 1995.

In addition to their formal education, Laurie Vertuccio has also obtained various certifications to strengthen their skills and knowledge. Laurie completed the "Leveraging AI for Digital Marketing Success" Masterclass from DMAnc.org (Direct Marketing Association of Northern California) in July 2023. In 2018, they acquired certifications in Change Leadership Development from Third River Partners and Interactive Leadership Development from Second City Works. In 2017, they completed the Leading With Values certification from Third River Partners. Furthermore, Laurie obtained certifications in Coaching for Peak Performance from DDI | Development Dimensions International in 2016, Interactive Sales and Marketing Training from Trust Triangle Selling in 2016, and Change Management Leadership from NextBridge Consulting, LLC in 2015.

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Timeline

  • Head Of Patient Marketing & Brand Strategy

    January 1, 2024 - present

  • Director Of Global Marketing

    February, 2021