Cesar Rivas

Cesar Rivas is an experienced professional in digital media operations and brand management, currently serving as a Senior Brand Manager at Procter & Gamble since July 2021. Prior to this role, Cesar held several positions at Goodway Group, including Strategic Senior Media Planner and Digital Research/Strategy Analyst, where contributions included analyzing consumer data for media strategies, maintaining vendor relationships, and enhancing research data sources. Earlier experience includes roles as an Associate Digital Media Trader, where skills in media buying and campaign management were demonstrated, and as an Internal Consultant at FALKON VENTURES, focusing on due diligence and financial analysis. Cesar began a career at Wells Fargo Advisors, providing investment opportunities while holding a FINRA Series 6 License. Cesar holds a Master of Business Administration (MBA) in Digital Media Management from St. Edward's University and a Bachelor of Arts (B.A.) in Business, Management, and Marketing from Augsburg University.