Hidaya Ibrahim

Hidaya Ibrahim is a seasoned professional in brand management, with a current role as Senior Brand Manager for Baby Care in Gulf Markets at Procter & Gamble. Previous positions include Senior Brand Manager for Baby Care and Associate Brand Manager for Sub-Saharan Africa, demonstrating a strong expertise in managing product lines and market strategies. Hidaya is also a co-founder of the Qine Association for Promoting Education Quality (QAPEQ) and gained early experience as a Student Admissions Officer Intern at the NYU Abu Dhabi Admissions Office. Additionally, Hidaya contributed to the Somali Social and Cultural Center as an English Tutor. Hidaya holds a Bachelor of Arts in Social Research and Public Policy from New York University Abu Dhabi, completed in 2015.