Lucia Helena Fallavena

Lucia Helena Fallavena is a seasoned product marketing professional currently serving as Sr. Product Marketing Manager at Engageware since August 2023 and as Lead Product Marketing Manager at Aivo, an Engageware company, since June 2023. With a robust background in developing go-to-market strategies and driving user adoption, engagement, and retention, Lucia has held significant roles including Senior Product Marketing Manager at Albacross and Product Marketing Manager at Rocket.Chat. Additionally, Lucia has contributed to the Product Marketing Alliance as an insider member and has experience as a marketing consultant through Who Runs The Words. Educational qualifications include an MSc in International Marketing & Brand Management from Lund University and multiple certifications in product marketing and digital psychology.