Camila Herrera Rivas

Camila Herrera Rivas is an accomplished marketing professional with extensive experience in strategic marketing and brand management across various industries. Currently serving as Jefe de Marketing Estratégico at PF Alimentos, a leading food production company in Chile, Camila leads a multidisciplinary team to enhance brand leadership and company growth. Previous roles include Gerente Comercial at Remuebla, where strategic development focused on brand positioning and sustainability, and Marketing Manager Regional at Grupo Bimbo, overseeing marketing strategies for Sweet & Salty Snacks across multiple Latin American countries. Camila's background also encompasses positions at Nestlé in brand management and promotional marketing, as well as practical experience in community management and sales. Educational credentials include a Bachelor's in Business Administration and multiple advanced degrees in Marketing from Universidad Adolfo Ibáñez, along with a digital marketing diploma from Pontificia Universidad Católica de Chile and further education at Columbia Business School.