Marketing Campaign Manager

At Promethean...

We're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.

Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives.

As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.

The Marketing Campaign Manager will be responsible for executing and overseeing regional marketing campaigns. In this position, you will also be responsible for curating email lists, launching and managing an email submission/ticketing system, crafting, deploying emails in Salesforce Marketing Cloud Account Engagement (Pardot), managing direct mail campaigns, or other traditional and digital marketing campaigns and initiatives. In addition, measuring and monitoring the success of campaigns, advising on performance and presenting optimization strategies. You will work closely with the Senior Regional Marketing Managers to ensure all marketing campaigns are implemented efficiently.

Job Duties and Responsibilities:

• Manage a calendar of scheduled email campaigns
• Launch and manage and mail submission/ticketing system
• Define analytics for email campaigns and present optimization strategies
• Assist in event-related communications – virtual and in-person, including email deployment, website posting, partner assets, etc
• Partner with social media team to promote virtual and in-person events
• Building engagement studio (nurture stream) templates and campaigns to support event participation and follow-up
• Coordinate and Manage email calendar
• Managing direct mail and other traditional and alternative digital campaigns
• Duties as required by manager

Job Skills and Qualifications:

• 2+ years of relevant experience in Marketing Cloud Account Engagement (Pardot) and Salesforce or similar Customer Relationship Management platform. A background inlead generation is a plus.
• Copywriting and content curation specific to emails and marketing campaigns
• Intermediate knowledge of HTML
• Aptitude to use data to optimize program performance and inform future campaigns
• Excellent organizational and project management skills to support time-sensitive requirements and tight deadlines
• Strong written and verbal communication skills
• Proficient with PC and collaboration applications, including Microsoft Office and Teams
• Experience with Asana design to help teams organize, track, and manage their work
• Ability to travel approximately 5-10%of time to support events