Proper Hospitality
Felipe Reyes is an experienced hospitality professional currently serving as the Director of Guest Experience at Proper Hospitality since February 2024. Prior to this role, Felipe worked as the Director of VIC Services at Caruso from October 2022 to January 2024. Felipe's career includes a position as CORE Manager at Four Seasons Hotels and Resorts, where responsibilities involved evaluating operating procedures and supervising a team at a 5-diamond hotel, and as Guest Relations Manager at Rosewood Miramar Beach. Felipe's extensive background in reservations and guest services also includes various roles at Four Seasons Hotels and Resorts and Ojai Valley Inn & Spa. Felipe's educational background includes a diploma from Santa Paula High School, where studies focused on college preparatory classes.
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Proper Hospitality
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Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Avalon and Hotel June brands. Each is a distinctive reflection of the vibrant community surrounding it, yet as a group they share a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion, and wellness. Proper Hospitality currently manages Avalon branded hotels in Beverly Hills and Palm Springs and recently opened Hotel June in west Los Angeles.