Strategic Marketing Director

This position is LA-based, required to be in the LA office two days a week.

RESPONSIBILITIES

As a Strategic Marketing Director, you will collaborate with client teams to lead the development of innovative, research-informed marketing strategies for our Nonprofit/Foundation and Corporate clients, creating impactful moments of connection that resonate with their target audiences and drive action. From crafting compelling storytelling arcs to orchestrating multi-platform campaigns, you will leverage your expertise across the entire spectrum of marketing and creative endeavors. You will proactively and reactively advise clients on creative and marketing recommendations, and manage best-in-class vendors to execute the work. This role has two primary areas of focus: 1. Strategy Development, and 2. Execution Management.

Specific responsibilities will include:

Strategy Development

• Lead the creative direction, development, and presentation of 360 marketing strategies and standalone marketing deliverables and targeted campaigns that align with our clients’ social impact goals. This includes leading the identification of target audience(s), defining marketing objectives, determining resource plan (budgets, assets, timelines), development of creative ideation, industry trend research, marketing specific goal alignment and CTAs, distribution options, and impact measurement.

• Actively lead and engage across the internal client team and any necessary external resources in the development of marketing solutions and strategies, leveraging creative talents to generate innovative, client-aligned ideas.

• Collaborate closely with the Strategic Communications team to transform the developed communications plans and solutions into actionable marketing initiatives, ensuring seamless and effective delivery to the target audience.

• Develop comprehensive and executable plans for all creative and marketing initiatives, encompassing detailed budgets, timelines, and complete briefs to ensure seamless execution and alignment with project objectives.

• Serve as the marketing expert for our clients by developing productive and trusting relationships with clients in a way that supports the Strategic Advisor in their efforts to lead the client through our work and to provide ongoing trusted marketing advice.

• Stay-up-to-date and bring forward general and social impact-focused marketing innovations to provide clients cutting-edge and timely strategies.

• Actively participate in the strategic marketing community of practice to drive innovation, develop best practices, collaboratively problem solve, continue to develop own expertise, support the PD brand, and mentor others.

Execution Management 

• Provide inputs on relevant prospective client scopes to support pitches and feasibility of scopes as requested by the Principal.

• Identify best-in-class creative and marketing vendors to execute client-approved strategies. This may include vendors in production, digital, and branding, among others.

• Effectively manage and maximize all marketing partners and vendors, ensuring strategic and logistical (budget, timeline, etc.) goals are met and scopes of partnerships are adhered to.

• Work with Account Management to develop and manage vendor scopes and payments.

• Contribute to Propper Daley’s vendor CRM to ensure accuracy and breadth.

• Provide regular updates to Account Management and the entire internal client team to ensure strategic and logistical alignment across client work.

• Provide execution updates to clients against work in line with Strategic Advisor's priorities.

This function reports to: Principal

QUALIFICATIONS

• You have at least 10 years of relevant experience, with at least 7 as a creative director in an agency or corporate brand setting, or the equivalent responsibilities.

• You have experience in creating holistic marketing campaigns — from developing the vision and messaging platform to overseeing production on time and within budget. The campaigns you’ve developed have leveraged expertise across the marketing spectrum including brand development, digital strategy, video and photo storytelling and production, and paid and earned media.

• You have experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.

• You are a creative who is always dreaming up new ideas and getting inspired by the newest innovations and approaches you see in the world. You enjoy developing mood boards, identifying the creative framework for your ideas, and then putting those ideas into action.

• You prioritize research and see it as a necessary part of the creative process in order to bring forward the biggest and most impactful ideas possible.

• You have exceptional presentation abilities, with a keen ability to bring creative ideas to life in writing as well as sharing through presentations.

• You have a number of examples where you’ve inspired a team and clients by pushing the creative boundaries of what is thought to be possible.

• You have significant experience managing marketing vendors and partners to achieve exceptional results against priorities and your network is vast.

• You are incredibly adaptable with a track record of productively changing directions and providing solutions in times of change.

• We will be prioritizing candidates who are LA-based and have agency experience.

BENEFITS

Our team gives so much to the clients and communities they serve, which is why we invest in their financial, mental, and emotional well-being through our benefits. Propper Daley provides competitive compensation that includes eligibility for performance-based and new business bonuses. We also support the team to take care of themselves with the following benefits:

• Compensation package: Starting at $120,000

• Employer contributions to 401K

• Unlimited time off policy

• Twelve Federal holidays

• Summer Fridays between Memorial Day and Labor Day (off at 1pm)

• Two weeks of paid time off between Christmas and New Year’s Day

• Paid parental and maternity leave benefits

ABOUT PROPPER DALEY

Based in Los Angeles, Propper Daley helps our clients leverage their unique assets to create positive change in the world.  We work with influencers, brands and causes, providing both strategic and creative solutions to move the needle on the issues they care most about.  Our approach, rooted in behavioral science, moves beyond foundational "awareness raising" to those strategies and ideas that shift the attitudes and perceptions that lead to behavior change.

We believe deeply in working as teams. More often than not, social change requires collaborative creativity, disruption and complex problem solving. We serve our clients as thought-partners, strategists, advisers, and tacticians as they move their important work forward. 

We expect everyone at Propper Daley to practice the following core values and look for candidates that can and already do live into them:

1. We lead with kindness. We always orient from a place of kindness, with a focus on how we can help others thrive and do their best.

2. We practice pragmatic optimism. As changemakers, we are always faced with new challenges and obstacles, yet we remain optimistic by coming up with both creative solutions and practical ways to achieve them.

3. We believe diligence is the bridge between optimism and impact. Our best ideas come to life when, individually and collectively, we consistently put our best effort forward. We push past the status quo because we have a responsibility to be as tenacious and results-oriented as possible.

4. We build shared expertise through our individuality. We value and leverage each person’s unique and diverse lived and professional experience in order to develop the most inclusive and effective solutions possible.

5. We remain grounded in humility. Social impact and the challenges we work to address are too big to solve on our own. We remain confident and curious enough to ask questions, gain perspectives, and collaborate with others as often as possible.

Some of our clients include:

• Best Buy

• Viacom

• Activision

• W.K. Kellogg Foundation

• Elizabeth Taylor AIDS Foundation

• Everytown for Gun Safety

• The Climate Reality Project

• The Jed Foundation

• John Legend and #FREEAMERICA

• The Shawn Mendes Foundation

• Kerry Washington