Didi Fraioli

Didi Fraioli is a highly experienced Creative Director currently leading the Samsung Brand Studio at Cheil North America since October 2022. With a diverse background in freelance and consulting roles, Didi has worked on digital and integrated brand campaigns for various clients since 2018. Co-founder of a confidential SocialTech startup aimed at challenging established brands, Didi is also the Creative Director and Founder of a stealth-mode beauty startup. As SVP Group Digital Creative Director at Publicis, Didi has driven digital creative initiatives for the Garnier portfolio. Additional roles include advising at Gerson Lehrman Group and proSapient, providing insights into digital marketing strategies and trends. Didi is an active advisory board member for Segments Of One and GlamourGals Foundation and a public speaker on topics related to influencer marketing, ethical design standards, and consumer engagement strategies. Didi holds a Bachelor of Arts in International Relations from the University of Southern California and a Juris Doctor from Touro University Jacob D. Fuchsberg Law Center.