Barbara Baptist

Barbara Baptist has extensive experience in media and business development, currently serving as a Senior Manager at ProSiebenSat.1 Media SE since July 2010, with roles including Senior Manager Partnership & Business Development, Senior Manager Distribution Content Assessment & Partnership Development, Senior Manager Digital Content Steering, and Senior Project Manager for US Fiction Series. Prior to this, Barbara worked as a Lecturer in Media Theory at AMD Akademie Mode & Design and as Project Lead in Market Research & Consulting at Jünger, Moosbauer & Partner GbR. Additional experience includes roles at Ludwig-Maximilians Universität München, 9Live Fernsehen GmbH, Mediaplus Gruppe, and Sistrum. Barbara holds a Master’s degree in Communication Science from Ludwig-Maximilians-Universität München, complemented by studies at the University of Helsinki.