Georgia Zhuang, MBA

Head of Research & Insights at Protobrand

Georgia Zhuang, MBA has extensive work experience in research and insights. Georgia is currently the Head of Research & Insights at Protobrand since March 2021. Prior to this, they founded QingNiaoCareer in 2019. Georgia spent a significant portion of their career with Nielsen, where they held several Vice President roles, including Consumer Insights CPG and Retail, Head of Consumerization & Performance Management Practices, Consumer Research & Neurofocus Great China, Head of Automotive & Financial Service IPG China, and Director, Automotive IPG China. Georgia was also a Product Manager at Superex Products Inc and served as the China Bureau Chief of Global Sources from 1993 to 1999.

Georgia Zhuang obtained an MBA degree from Schulich School of Business at York University from 1999 to 2001. Prior to that, their education history is unknown, but they may have attended Shanghai Normal University based on their Chinese background. Georgia also has certifications in Organizational Analysis from Stanford University and Erickson Solution-Focused Coach Qualification from Erickson Coaching International.

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  • Head of Research & Insights

    March, 2021 - present