Maya Zitting

Maya Zitting is an accomplished professional with extensive experience in digital learning, business development, and sales across multiple industries. Currently serving as the Head of Digital Learning at Provalliance since January 2023, Maya leads digital services and data analytics for the company's global learning and development initiatives. As a founder of Studio Aïstimo and GEM - Global Education Mindshare, Maya focuses on sustainability and knowledge sharing. Previous roles include Head of International Business Development & Partnerships at ReachFive, where Maya expanded new markets and managed strategic partnerships, and Head of Sales EMEA & APAC at BlueOptima, overseeing a sales team and regional strategies. With a strong educational background, including a Master of Science in Business from EDHEC Business School and WSET Level 3 in Wines, Maya combines expertise in sales, project management, and digital transformation.