Kelly Ford Lau

Mid-market, Strategic Mid-market & Enterprise Distributor Account Manager at Provi

Kelly Ford Lau is a seasoned professional in the beverage industry with extensive experience in sales and account management. Currently serving as a Mid-Market, Strategic Mid-Market & Enterprise Distributor Account Manager at Provi since February 2022, Lau has been instrumental in transforming the American B2B beverage industry through innovative e-commerce solutions. As the founder of KellySOMM, Lau brings expertise in viticulture and viniculture to education as an Adjunct Faculty Instructor at UNLV William F. Harrah College of Hospitality. Previous roles include Fine Wine Sales Manager at Breakthru Beverage Group and Wine Director at ARIA Resort & Casino, among others. Lau holds a degree in Hotel Administration with a focus on Food & Beverage and Spanish from the University of Nevada-Las Vegas, complemented by studies in Spanish and Basque Cultural Studies at Universidad del País Vasco.

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Provi

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Provi simplifies the beverage industry in the increasingly saturated business of buying and selling alcohol. As a communication platform and B2B eCommerce marketplace, Provi empowers thousands of buyers, distributors, and brands to streamline their operations and make better business decisions.


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