Tair Efrati is an experienced design professional currently serving as the Head of Design at PRPL since December 2021. Efrati is also the Owner of a personal company established in June 2020 and the Founder of Babel XR, a startup focused on creating the infrastructure for augmented reality applications that integrate digital content with the physical environment, launched in 2023. Previous roles include Motion Graphic Designer at Keshet Media Group and eToro, and Graphic Designer at multiple firms, along with social media management and lecturing at The Max Stern Yezreel Valley College. Efrati holds a Bachelor's degree in Design and Visual Communications from The Max Stern Yezreel Valley College and has pursued further education at Netcraft Academy and IAC Israel.
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