Gabriela Thoma

Gabriela Thoma is a seasoned professional in consumer insights and market analysis, currently serving as a Senior Consumer Insights Manager at PRS IN VIVO since July 2021. Previously, Gabriela held roles as US Consumer Insights Manager and as a Consumer Insights Analyst at Behaviorally, where responsibilities included managing client meetings, overseeing project scope, and leading a team to deliver actionable marketing strategies. Gabriela's prior experience also includes positions at PRS IN VIVO and Arconic, focusing on research design, market analysis, and marketing strategy development. Gabriela holds a Bachelor of Science in Business Administration with a dual focus in Marketing and Business Information Systems from the University of Pittsburgh and a Bachelor of Science in Marketing from the University of Scranton.