PRS IN VIVO France
Kate Kaufman has 20 years of work experience, primarily in the research and consultancy field. Kate currently holds the position of Senior Vice President, Client Development at PRS IN VIVO, a global research consultancy. Prior to this, Kate worked at BASES for 18 years, where they held various positions including Vice President, BASES Account Lead, and Vice President, BASES Global Lead for PepsiCo. Kate has also held roles as Director, Manager, Associate Manager, Senior Research Analyst, and Research Analyst during their tenure at BASES.
Kate Kaufman attended Boston College from 1999 to 2003, where they obtained a Bachelor of Science degree in Marketing and Finance. Kate also holds a B.E. Wiser Certificate from BVA Nudge Consulting, obtained in 2023.
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PRS IN VIVO France
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In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.
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