Abhii Parakh

Abhii Parakh serves as the Head of Customer Experience at Prudential Financial, where a successful CX Transformation initiative has elevated all customer experience metrics to record highs. Previously, in the role of Head of Customer Engagement, Abhii developed Prudential's Digital Strategy, leading to significant improvements in experience KPIs and tripling retail sales through optimized marketing. As Vice President of Digital Experience and Engagement, Abhii spearheaded the creation of a flagship Financial Wellness digital platform, enhancing customer satisfaction and B2B sales. Earlier experience at Citi included building an enhanced digital customer experience through data-driven strategies and launching the Citi Simplicity credit card. Abhii's educational background includes an MBA from Georgetown University McDonough School of Business and a Bachelor of Engineering in Computer Science from RV College of Engineering.