Karl Geiger

Karl Geiger is an accomplished product owner and digital analytics expert with extensive experience in the technology and analytics fields. Currently serving as the Product Owner at PSIORI since July 2019, Karl spearheads the development of the AutoCrane, an autonomous log yard crane. Prior to this role, Karl was a Product Owner at Otto Group, where responsibilities included driving targeted ad campaigns through machine learning and leading the development of a next-gen CRM system. Karl's earlier career includes significant positions at TUI Group, where leadership included heading the Center of Excellence for Digital Analytics & CRM and Web Development, driving ambitious digital strategies and managing substantial budgets. Additional experience includes consultancy roles and research positions, complemented by a PhD in Biology from Freie Universität Berlin.