Brittany Ferrecchia

Brittany Ferrecchia is a seasoned marketing professional with extensive experience in demand generation and integrated marketing campaigns, currently serving as the Director of Augmented Reality Demand Generation at PTC since May 2016. Brittany has successfully developed and executed a range of marketing programs that drive engagement and generate high-quality leads for PTC's Augmented Reality products, including the Vuforia brand. Previous roles at PTC included Marketing Campaign Manager and Senior Marketing Campaign Specialist, focusing on various digital strategies and campaign optimization. Prior to PTC, Brittany held senior marketing roles at Lumenate and International Computerware, Inc., where responsibilities included partner relationship management, lead generation, event planning, and marketing automation. Brittany holds a Bachelor’s Degree in Global Studies and Business Administration from Bryant University and has further education from Istituto Lorenzo de' Medici.